Our Story
I'm a mom, a flower lover, and the heart behind this business. Like many great adventures, Alice in Bloom began with love.
Cape Town, South Africa
Born from love, grown with wonder
Alice has brought so much happiness, wonder, and light into my world. In many ways, flowers do the very same thing. They have a unique way of celebrating life’s special moments, offering comfort, expressing love, and brightening even the simplest of days. Inspired by the joy my daughter brings me, I wanted to create something that could share that same feeling with others.
While working in the corporate world, I found myself longing for a creative outlet — something beautiful, meaningful, and far removed from spreadsheets and boardrooms. Flowers became that escape. What started as a passion quickly blossomed into Alice in Bloom, a space where creativity, beauty, and heartfelt gifting come together.
Meet Caroline
You’ll notice subtle touches of whimsy woven throughout the business, inspired by our family’s love of Alice in Wonderland. The story’s sense of wonder, imagination, and curiosity felt like the perfect companion to the magic that flowers bring.
Every bouquet is thoughtfully designed with the hope that it will bring a little joy, beauty, and enchantment to someone’s day. Thank you for supporting my dream and allowing me to be a small part of your special moments.
With love, Caroline
How it works
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1choose your story
Pick your bouquet
Browse our six signature collections. Each one is a character — bold, dreamy, playful, romantic. Find the one that speaks to your moment.
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2made just for you
We hand-tie it fresh
Your bouquet is arranged to order on the day of delivery — never from a fridge, never sitting around. Every stem chosen for you, specifically.
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3delivered like a ceremony
Arrives at your door
Wrapped in our signature diamond gift box with a blush satin ribbon. Order before 11am for same-day delivery across Cape Town.